The Blushing Bride That Doesn’t Want To Wear White

By Rebecca Lord-Lyon, owner of Edith & Winston Bridalwear.

Here at
Edith & Winston Bridalwear, hanging on my rail, is a vanilla coloured gown.
It’s one that no-one ever picks to try on first time round — it’s the gamble
dress. This dress, with an ivory lace overlay and beaded waistband, stands out
like a sore thumb.

But this
dress is, in fact, our best seller. She is a beauty, and one of the most
flattering of the designs in my boutique that is perfect for the fuller figured
bride. Yet this gown is never anyone’s first choice to try on. Why? It could be
because, sitting amongst a sea of ivory gowns, she is deemed far too bright a
shade and too unusual.

Brides walk
past this gown time and time again, and I find myself asking “Will you let me
pick a gown for you to try? You might be surprised.” More often than not,
brides end up falling in love with a coloured gown after trying her on.

When champagne,
blush and vintage coloured gowns are worn, they look completely different to
when they are hung on a rail. It could be your hair colour, skin tone or the
way ivory lace delicately appliqued on top, complements the champagne coloured satin.
Everyone can wear a coloured gown, if they want to.

On your big
day, a vanilla gown will not look out of place as you won’t necessarily be
standing next to a rail of ivory gowns! And if your loved one is wearing ivory,
the colours will complement each other.

The biggest
fear factor that stops brides choosing a coloured gown is – what will my
parents think? Or that is one of the comments we hear most often from our

But, once
upon a time, wedding dresses weren’t ivory or white. They were the best fabrics
that your family could afford, or you wore your best Sunday dress. Most of the
gowns that you see in our collections also come in ivory and white, so if you
like the design but not the colour you can still choose this gown as your
wedding dress.

But what
about a shade of blue or pink floral patterns? Every year brides are getting braver
with their choices and what they see on the catwalks is arriving in boutiques
all over the country. It’s your big day, and you should wear whatever style or
colour that you want. If you fall in love with the dress on the cover of a
magazine, but think that you aren’t brave enough – go and try it on, you never

dismiss a gown based on the colour of the sample – you might be in for a

Edith & Winston Bridalwear

4A Princess Street, WA16 6DD Knutsford

Tel: 01565 228080

Email: [email protected]


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